I am grateful to be included in this thoughtful and insightful CommPRO piece by Fay Shapiro on how New Year’s resolution marketing is evolving as 2026 unfolds. Thank you for the opportunity, Fay!
I loved reading the insights from fellow communicators, and what stood out to me is how practitioners are moving away from “instant transformation” narratives and toward credibility, restraint, and long-term trust. Audiences aren’t rejecting change; rather, they are pushing back on pressure, perfection, and promises that don’t reflect lived reality.
In many ways, it feels like a return to more human-centered storytelling, and that’s a shift worth leaning into. This piece captures that shift well.
Read the article here: https://www.commpro.biz/news/why-new-years-resolution-marketing-is-shifting
